Whatever the channel, I’ve loved creating content that has made people feel something.
Project highlights
London Experience Week
01
What it is: The world's first dedicated city-wide celebration of the experience economy. A five-day, SXSW-style event produced for the World Experience Organization (WXO), featuring a three-day conference and immersive ‘live Safari’ activations.
What I did: Directed end-to-end event delivery, including speaker programming, operations support, and content marketing. Sourced innovative venues for three successive events and led audience partnerships and commercial sponsorships with leading publishers, tech brands, and government agencies. Planned website and created all content.
Results: Successfully programmed and launched a complex, multi-venue festival format, converting global industry interest into a tangible, commercially viable live event. Growth from 350 attendees in 2024 to 500 in 2025 and 700+ in 2026, from over 28 countries. Sponsorship revenues secured from Clockwork Dog (COGS), IMMERSE LDN, Hawkmoon Immersive and IF Magic.
World Experience Organization (WXO)
02
What it is: A global membership organization bridging 20+ sectors in the experiential industry, driven by a high-value digital content program and regular member webinars.
What I did: Owned the multi-channel content strategy and output for a global audience. Produced, booked guests, and hosted the WXO Campfires program, before converting these live digital events into comprehensive trend reports, white papers, opinion pieces, and long-read articles.
Results: Built an audience-first content ecosystem that actively engaged members across 50 countries, establishing the WXO as a definitive thought leadership hub in the experience economy.
FAB.UK & Accounting Excellence Awards
03
What it is: A portfolio of market-leading B2B events, including the Festival of Accounting & Bookkeeping (FAB.UK) at the NEC and the Accounting Excellence Awards at the Camden Roundhouse
What I did: Created FAB.UK concept, owning audience development, content curation, commercial strategies, and the P&L. Produced the UK's #1 awards program for accountants and directed the content strategy for the broader AccountingWEB events portfolio, including a successful digital event pivot during Covid.
Results & Statistics: FAB.UK's debut delivered 3,000 footfall, a 34 NPS rating, and secured a finalist spot for Best UK Event Launch at the AEO Awards 2024. The Accounting Excellence Awards saw consistent tenure growth with record entries, maximum audience numbers, and six-figure sponsorships. Previously, AWEB Live Expo maintained a 51 NPS rating over two years and secured Best UK Event Launch at the 2022 AEO Awards.
Speaking & Hosting
04
What it is: Live stage moderation, event hosting, and digital broadcast presentation across the experiential, publishing, and B2B sectors.
What I did: Leveraged deep sector knowledge to anchor live events, direct panel discussions, and present industry-leading content to global audiences in-person and online.
Key Appearances:
Experiential: London Experience Week, WXO Campfire Sessions, IMEX Frankfurt, Pixel Artworks.
B2C | Publishing & Media: DigiDay Publishing Summit, Global Editors Network Live, PPA Conference, AOP Conference, CMA Conference.. Like MInds Festival
B2B | Finance: Financial Times (FT Live), AccountingWEB Live Digital, Accounting Excellence Awards.
>> Click for a report on my WXO Campfire @ Pixel Artworks.
» Click to see me talk about Beano Studios @ Like Minds Festival.
>> Click to watch a selection of WXO Campfires hosted by me.
Why me?
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"Mike Goldsmith combines genuine intellectual curiosity, a deep understanding of the experience economy, and the ability to make everyone smarter. He has a gift for connecting people, ideas, and perspectives, finding intersections we missed. The experiential world is better with Mike in it; anyone working with him will benefit."
Lou Pizante
Co-Founder, The Experientialists -
"Mike was instrumental in building a global, insights-led community of experience design practitioners at WXO. Hosting Campfires and delivering the legendary London Experience Week, his calm approach and questions created space for others while quietly moving thinking forward. He is exceptional at what he does."
Darren J Kerr
CXO, The Clear Path Collective -
"As a founding member, I’ve learned early content must give people something real to stand on. Building a community in the experiential economy is like building on moving sand, but Mike understood what people needed. Growing that community is messy work, but Mike made it look effortless. Highly recommended."
Arthur Zards,
Founder, Lab Z -
"Mike Goldsmith put the "W" in WXO. Other conferences offer vendor exhibits or benchmarking tours, but I go to the WXO Summit because Mike brought the world to London. It's these incredible stories and fantastic content that I genuinely want to experience for myself each and every year without fail."
Geoff Thatcher,
CCO, Creative Principles -
"For WXO, championing the Experience Economy, you need sharp insights and someone who understands experiences and people. Mike ticks every box. He leveled up storytelling at WXO, pulled genuine insight out of our community, and made London Experience Week and the WXO Summit a delight. I’d love to collaborate."
Raj Samuel
Ex-Innovation Director, AMV/BBDO -
"I met Mike Goldsmith when hired by WXO right before London Experience Week – a trial by fire! Flying from New York to speak, Mike ensured I was completely taken care of from day one. His insights and humor added immensely to WXO. Anyone working with Mike will be better for it, professionally and personally."
Jamie Ruddy,
Co-Founder, Sideways Kitty
Ready to talk about how I can help?
Feel free to contact me via email at mike@goldenhourconsulting.co.uk or fill out the contact form to discuss the details for your upcoming event.
We’re excited to work with you and turn your ideas into an exceptional experience!
