From launch to loyalty, the right products can transform how an audience experiences your brand.
Services
Content
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From high-impact white papers and global trend reports for the WXO to integrated content marketing for London Experience Week, I craft multi-platform strategy that drives audience engagement and commercial revenue.
My work spans product launches, press releases, sponsor-backed newsletter campaigns, and long-read interviews with high-profile cultural icons – from Aphex Twin and Wu-Tang Clan to Boomtown’s Luke Mitchell and PlayStation creator Ken Kuturagi.
Whether it’s a technical deep dive for an early-adopter niche community or a podcast targetting mainstream laggards, my content is clear, direct, and engaging. Backed by technical SEO and AEO expertise – proven by scaling platforms like MusicRadar from 100k to 800k monthly unique users – I ensure your message cuts through and reaches people wherever they are searching.
Consultancy
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Strategic advisory grounded in two decades of commercial experience across B2C and B2B markets. During my time at Future plc, I consulted with global brands including O2, Sony PlayStation, ODEON Cinemas, Ancestry, Nintendo, and PC World on content strategy, entrusted with managing high-value official licenses and winning agency pitches.
I have built and scaled content frameworks for exacting digital communities – including accountants, gamers, children, and music production gearheads – as well as managing a global network of experience economy leaders across 50+ countries for the WXO.
Whatever the sector, my process starts with deep audience research: identifying who your customer is, understanding what they want, and delivering authentic strategies that drive revenue.
Live events
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I’ve run, programmed, pivoted, and invented events across multiple formats and sectors. My execution spans building original concepts like FAB.UK at the NEC (delivering 3,000 footfall, a 34 NPS, and an AEO Award nomination) to producing flagship gatherings like the Accounting Excellence Awards at the Camden Roundhouse and the cross-city London Experience Week.
Whether producing a festival for finance leaders or a SXSW-style gathering for experience professionals, I manage the complete event lifecycle: venue sourcing, team leadership, speaker programming, call for papers, sponsor activation, and full awards delivery. Across live or digital environments – including global webinar series like WXO Campfires – I balance the audience experience with hard commercial ROI, ensuring stakeholders are engaged today and rebooking for next year.
Why me?
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"Mike Goldsmith combines genuine intellectual curiosity, a deep understanding of the experience economy, and the ability to make everyone smarter. He has a gift for connecting people, ideas, and perspectives, finding intersections we missed. The experiential world is better with Mike in it; anyone working with him will benefit."
Lou Pizante
Co-Founder, The Experientialists -
"Mike put the "W" in WXO. Other conferences offer vendor exhibits or benchmarking tours, but I go to the WXO Summit because Mike brought the world to London. It's these incredible stories and fantastic content that I genuinely want to experience for myself each and every year without fail."
Geoff Thatcher,
CCO, Creative Principals -
"As a founding member, I’ve learned early content must give people something real to stand on. Building a community in the experiential economy is like building on moving sand, but Mike understood what people needed. Growing that community is messy work, but Mike made it look effortless. Highly recommended."
Arthur Zards,
Founder, Lab Z -
"Mike was instrumental in building a global, insights-led community of experience design practitioners at WXO. Hosting Campfires and delivering the legendary London Experience Week, his calm approach and questions created space for others while quietly moving thinking forward. He is exceptional at what he does."
Darren J. Kerr,
Founder, Clear Path Collective -
"For WXO, championing the Experience Economy, you need sharp insights and someone who understands experiences and people. Mike ticks every box. He leveled up storytelling at WXO, pulled genuine insight out of our community, and made London Experience Week and the WXO Summit a delight. I’d love to collaborate."
Raj Samuel
Ex-Innovation Director, AMV/BBDO -
"I met Mike Goldsmith when hired by WXO right before London Experience Week – a trial by fire! Flying from New York to speak, Mike ensured I was completely taken care of from day one. His insights and humor added immensely to WXO. Anyone working with Mike will be better for it, professionally and personally."
Jamie Ruddy,
Co-Founder, Sideways Kitty
Ready to talk about how I can help?
Feel free to contact me via email at mike@goldenhourconsulting.co.uk or fill out the contact form to discuss the details for your upcoming event.
We’re excited to work with you and turn your ideas into an exceptional experience!
